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9 въздействащи думи, за повишаване ефективността на текст
Чудили ли сте се защо някои ваши текстове са по-четени от други? А защо някои статии привличат вниманието ви? Защо някои от текстовете четете до края, а други не? Дали ключово в случая не е използването на определени думи и изрази?
Именно това ще засегнем в тази публикация с идеята да ви научим как да създавате съдържание, което грабва аудиторията и преодолява огромния информационен шум.
Има думи, които въздействат на съзнателно и подсъзнателно ниво в потребителите. Тези думи ни карат да четем една или друга статия, дори тя да не е най-полезната и интересна в тази насока, която ни се предоставя. Те подобряват CTR коефициента, времето, прекарано на сайта, както и оценката на потребителя за прочетеното. Логично това пък от своя страна задвижва доста успешно вашата SEO кампания.
Подготвили сме ви кратък списък с 9 въздействащи думи, които ще съумеят да изстрелят нагоре вашата контент маркетинг стратегия и да ви донесат сериозни ползи по отношения самата оптимизация за търсачки.
Ето го и него:
1. Как да
Тази дума провокира потребителя да си мисли, че става дума за ръководство за решаването на определен проблем, с който той се е сблъсквал и търси най-оптималните мерки за неговото решаване.
2. Числата като форма на краен списък (7 начина…,10 трика…)
Крайният списък най-често означава крайни решения т.е. 1,2,3 –то. На подсъзнателно ниво си мислим, че това ще ни осигури високоскоростно решение на проблем или краен обем фиксирана информация.
3. Ти
Това е изключително ефективна дума, когато става дума за Landing страници. Тя цели емоционалната част от нашата същност и успява да я уцели доста добре, за да постигне феноменални резултати.
4. Безплатно
Хората са алчни! Те винаги търсят добрата сделка, а у нас по-подходящият израз е тарикатският начин. Ако нещо е безплатно – те го искат. Някой беше казал – от имане глава не боли.
5. Съвети
Покрай толкова много гурута около информационния поток хората започнаха да търсят съвети. Търсят съвети отново за решаването на проблем. Това е изключително важна дума, която използвана в заглавие например подобрява CTR показателите в пъти.
6. Защо
Отново стигаме до несигурността на хората и техния въпрос „Защо“. Хората търсят причинно-следствената връзка за определени събития или проблеми. Този въпрос най-често си задават прагматични хора, които обичат да мислят. Те са изключително ценни като последователи на един бранд, както в социалните мрежи, така и извън тях.
7. Най-доброто
Кой не иска най-доброто? Ти ли не искаш най-доброто? Лъжеш! Искаш най-доброто разбира се и за това дори четеш тази статия, защото мислиш, че ако не най, то тя е поне по-доброто от това да четеш някоя друга. Самата фраза отключва любопитството и вътрешно си казваме „Абе дай да го видим това най-доброто“. Абсолютен CTR буустър.
8. Трикове
Цял живот мързеливите хора търсят преки пътища към Рая. Дайте им ги и са ваши. Още четете тази статия нали и дори ще продължите да четете след тази точка. Изключително силно влияние думата има в заглавие и също задейства подсъзнанието, повишавайки значително CTR-a.
9. Суперлативи
Как бихте определили тази статия? Страхотна? Великолепна? Уникална? Невероятна? Феноменална? Полезна? Използвайте суперлативи, които се асоциират директно с емоция т.е. след като познавате своята аудитория, то можете лесно да се сложите в нейните обувки и да знаете кой от по-горните или друг суперлатив би повлиял и асоциирал предлаганата от вас информация с нещо положително и съкровено в душата на читателя.
цитирано от: http://ideamax.eu/9-въздействащи-думи-за-повишаване-ефек/
Backgrounds
Image Optimizers
Smush.it uses optimization techniques specific to image format to remove unnecessary bytes from image files. It is a “lossless” tool, which means it optimizes the images without changing their look or visual quality. After Smush.it runs on a web page it reports how many bytes would be saved by optimizing the page’s images and provides a downloadable zip file with the minimized image files.
ImageOptim optimizes images — so they take up less disk space and load faster — by finding best compression parameters and by removing unnecessary comments and color profiles. It handles PNG, JPEG and GIF animations.
Form helpers
jQuery Validation Plugin
Form validation made easy. The jQuery Validation Plugin provides drop-in validation for your existing forms, while making all kinds of customizations to fit your application really easy.
pickadate.js
The mobile-friendly, responsive, and lightweight jQuery date & time input picker.
Progression.js
A jQuery plugin that gives users real time hints & progress updates as they complete forms.
jquery.cookie
A simple, lightweight jQuery plugin for reading, writing and deleting cookies.
Placeholder jQuery Plugin
A jQuery plugin that enables HTML5 placeholder behavior for browsers that aren’t trying hard enough yet.
jQuery File Upload
File Upload widget with multiple file selection, drag&drop support, progress bar, validation and preview images, audio and video for jQuery. Supports cross-domain, chunked and resumable file uploads. Works with any server-side platform (Google App Engine, PHP, Python, Ruby on Rails, Java, etc.) that supports standard HTML form file uploads.
Color palette generators
But finding the right color scheme is tough and usually involves a lot of trial & error. With Ambiance, you can auto-generate color schemes right from the COLOURlovers API, all at the click of a button!
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tintui.com – A very useful color picker tool by João Piedade with all the famous UI colors in one place.
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Colourcode is another one which offers a very original-yet-easy way of creating them.
The color schemes are generated with the mouse location/movements and multiple options exist for setting the scheme type: monochrome (with light/dark grey), analogic, triad and more.

Once created, it can be downloaded as styles (.less and .scss) or .png. It is also possible to save the palette for future use or share with a link.
Colourcode can be used freely online or, it is open source, it can be self-hosted.
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iWantHue is a web-based color palette generator that provides powerful settings for finding the colors that play well with each other.
It works by defining a range of hue, chroma +lightness and the app can return a palette of any size instantly.
The palettes are provided in multiple formats (RGB or HEX, as a list or JSON) and, also, there are also presets to create faster.
iWantHue is open source and anyone can use it to create palettes with only JavaScript.
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COLOURlovers, an impressive website/community focused on colors, is sharing a handy tool named COPASO.
The tool is a web-based color palette generator for creating palettes and saving them for future use.
COPASO allows you to pick the colors from a color wheel or upload an image, optionally pixelate it, and grab from there.
There is a built-in search to find colors and palettes generated by the community with a sorting feature using various parameters.
P.S. Some features requires signing-in with a free membership.
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source: http://www.webresourcesdepot.com
1. COLOURlovers

COLOURlovers proclaims itself an international creative community. In fact, it is 8 million users strong.
You could spend hours on this website, it’s that comprehensive. And at first, you might even find COLOURlover’s interface a bit overwhelming. Though it’s definitely not the simplest of the color palette generators on this list, with so much going for it, it’s worth taking the time to peruse all COLOURlovers has to offer.

On COLOURlovers, you can browse color palettes contributed by millions of users (along with commercially-generated color palettes), shapes, patterns, or the latest trends. If you’d like to brush up on your color theory, you can read articles on the psychology of color in relation to products or troubleshoot your color quandaries on the forums.
As we alluded to in our introduction, COLOURlovers is a tool where you not only can you view palettes, but you can also create palettes of your own.
2. Coolors

Coolors is one of the easiest color palette generators to use. All you have to do is hit your spacebar to generate a new 5-color palette (and click on colors to lock them in). This tool also allows you to view alternative shades of all of the colors of your palette at the same time and adjust hue saturation and brightness.

This color palette generator also lets you create a profile and keep your palettes filed under names and tags for easy retrieval.
On the technical side of things, Coolors allows you to export or save color palettes as SVG, PNG, SVG, SCSS or COPIC. You can download Coolors as an iOS app, Adobe Photoshop or Illustrator plugin, and a Chrome extension.
3. BrandColors

BrandColors is as straightforward as it sounds. The site is a resource for color palettes of well-known brand names. The originator says the site was born because he needed a handy reference for himself (which started out with 30 colors).
Now, the site includes brand name colors for Delta Airlines, DHL, eBay, and Ferrari, to name a few.

The list of brand name colors on this site is quite comprehensive (and organized alphabetically), but if you feel there’s something missing, you can still make a suggestion for the site’s creator to add a brand.
BrandColors also enables you to Share the URL to your color palette or download it in ASE (Adobe), CSS, Sass, LESS, or Stylus.
4. Colr

As you can see from the screenshot below, Colr breaks your image down into tiny, colorful boxes. Click on a box to view the color, or choose to view the scheme as a whole.

The most unique aspect of this tool is that it allows for some extra flexibility, as you can ask the tool to fetch a random Flickr image or upload your own.
Colr also gives you access to a few other tools, like a search engine that generates the color schemes used on websites, and the opportunity to view the latest schemes created by other users.
5. Palettable

Palettable reminds us of a dating app – only the choice is much simpler. Instead of looking for the love of your life, you’re just flipping through colors.
To start off, the site presents you with your first color. It will choose your next color based on whether you Like or Dislike the color before it.

You can have a maximum of five colors in your palette at once. Otherwise, you can opt to trash a color, or adjust the hue.
This color palette generator is for those who are looking for simple fun. The fact that the color combos are based on the input of thousands of designers doesn’t hurt either.
6. Palette Cam

This app has a 4.7/5 start rating in the App Store, and it’s free!
If you like the colors you see in the world around you, this could be the color palette generator for you. All you do is snap a photo and use the app to display the color palette of your photo.

Plus you can easily access the RGB and hex codes to use in any upcoming projects.
7. Material Design Palette

The Material Design Palette tool is also super simple to use. All you need to do is select two colors from the tiles and your work is done!

The color palette generator automatically comes up with a four-color palette that you can download or Tweet.
Responsive Design: Getting It Right [Infographic]
90 Beautiful Flat Icons By Elegant Themes
Elegant Themes, a brand that creates lovely WordPress themes, is sharing a very nice freebie.
It is a set of 90 free flat icons that are high-quality and available in 2 variations: colored or single-color.
The items are presented inside a circle and the download package includes multiple file types: .AI, .EPS, .PDF, and .PNG (64px and 128px).
Website: http://www.elegantthemes.com/blog/freebie-of-the-wee…
Source: http://www.webresourcesdepot.com/90-beautiful-flat-icons-by-elegant-themes/








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